Selling Digital Change
WORKSHOP 202
*Sponsored by Thomson Reuters
Historically legal services have a slow rate of adoption for new technologies. This can be attributed to several factors- whether it’s lack of turnover in firms or perhaps the philosophical clash of improving efficacies vs. the billable hour. Nevertheless, this is a change that cannot be overlooked any longer. Failing to deploy an attractive digital strategy could be the difference between enticing and retaining top talent, securing business, and sustaining a competitive advantage. When deploying a digital strategy, many business leaders overlook the importance of articulating, whether internally and externally, not simply how the organization will be transformed, but also why a certain decision was made, and when the end user or customer impact will be felt. Digitization is transformation. But without a formal communications plan to establish and maintain expectations, resistance—if not rejection—seems inevitable. This conversation offers best practices on effectively selling transformation across the enterprise.
Speakers:
When and Where:
- Monday, April 27 – 3 pm to 4:30 pm ET
- Room: TBD